Stereotypes are everywhere. On billboards on your way to work. On screen when you go to watch a film or switch on the TV. In magazines, online and in video games. Whatever the media, we have all seen them: femme fatale, nasty businesswoman, super-mom, heartless politician or sexualised heroine. Despite the many roles played by women in today’s economic and politic world, their objectification continue to thrive in the media we consume every day. Women’s bodies are used to sell, to entice and please a male gaze or to contribute to making men feel more masculine and powerful.

There is no doubt that women are trying to reclaim their bodies. The last few years have seen a surge in women’s movements, on social media and on the streets. The campaign #niunamenos against the epidemic of femicides that started in Argentina spread across several Latin American countries. The more recent…